Cookies, Web Tracking and Web Analytics

tooz online services use cookies, pixels and other similar technologies (collectively called “cookies” from now on). A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

Cookies have the advantage that they enable you to use many of our offerings, services or features. If you do not allow cookies to be placed or reject cookies, you may not be able to use various aspects of our online services or to use other products or services as these may require cookies.

Approved third party providers may also place cookies when you interact with tooz services. Third party providers include search engines, measurement and analysis service providers, social media networks and advertising companies. Third parties use cookies to provide content, including ads, that is relevant to your interests, to measure the effectiveness of their ads, and to provide services on behalf of tooz. For more information about third parties who may place cookies, please refer to the “Partners” section in the “Tracking and Cookie Technologies” section.

We use Hotjar to better understand the needs of our users and to optimize the offer and experience on this website. Hotjar's technology gives us a better understanding of our users´experiences (e.g. ow much time users spend on which pages, which links they click on, what they like and dont like, etc.) and helps us tailor our offering to our user´s feedback. Hotjar works with cookies and other technologies to collect data about the behavior of our users and their end devices, in particular IP address of the device (is only recorded and stored in anonymized form during your website use), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for displaying our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collcted on our behalf.

For more information, see the “About Hotjar” section on Hotjar's help page.

In certain cases, the data collected can be used to identify the visitor. The data collected is used to improve the offering or target customers. IP addresses are generally shortened or only processed in an anonymous form.

Depending on their function and purpose, cookies can be grouped into different categories: strictly necessary cookies, functional cookies, performance or analytical cookies, cookies for marketing purposes and social media cookies.

Social Media Cookies

As an example, we use social media cookies to activate social media plug-in icons. This also allows access to social media and surfing on our and other websites can be tracked by the operator of the social network.

If you want to modify, limit, or object to the use of cookies or the analysis of your surfing behavior, or if you wish to withdraw your objection, you can change and manage the settings for each website in most standard browsers as follows:

Chrome: Click the padlock icon next to the address bar (on SSL-certified pages) or on the information icon (i).
Firefox: Click the icon next to the web address. Look to the right of the check box and select “Further information”. The cookie management is located under “Privacy & Security”.
Internet Explorer/Edge: Click the gear icon, then go to “Extras” > “Internet Options”. Go to the “Privacy” tab. The cookie management options are located under “Advanced”.

You can also manage browser cookies for the most common web browsers via the browser settings. The help function of most web browsers explains how to prevent your browser from accepting new cookies, how your browser can notify you when you receive a new cookie, how to disable cookies and when the cookies expire. If you deactivate all cookies in your browser, neither tooz nor third parties will transmit cookies to your browser. However, if you do this, you may need to manually adjust some settings each time you visit a website, and some features and services may not work.

How does tooz use cookies?

Cookies are used to survey access to our online services and to implement functionalities intended for social media and marketing. We also forward information to our partners for analytical, marketing and social media purposes. Our partners may merge this information with other data you provide or others they may have collected through the use of their services. You can object to this use to different degrees. To do this, please select your personal preference by clicking on “Tracking Settings” when setting up your data handling preferences.

tooz uses cookies in a number of ways and for the following purposes:

To authenticate and identify you when you use one of our websites or applications, so that we can provide you with the services you have requested.
To make the tooz websites and applications you use available to you.
To store your settings or record the point at which you stopped using a ZEISS website or application.
To measure your use of tooz websites and applications so that we can improve our websites and online services and adjust them to suit your likely interests.
To understand what your interests likely are so that we can present you with relevant information when you visit tooz websites.
To provide content, including advertisements, that is relevant to your interests on ZEISS websites and third-party websites and generate reports. This allows us to measure and analyze the performance of our services.
To prevent fraud and improve security.
To undertake research and diagnostics to improve content, products and services.

Social Media

By using social media, we offer comprehensive contact and information options, based on Art. 6 Para. 1 Sentence 1 Letter f DSGVO (EU GDPR). These social media services may collect personal data, e.g. via the user profile.

tooz websites feature the following buttons or social plug-ins for other online offerings. These buttons, if displayed on the website, do not establish any contact with the servers from Facebook and Twitter or similar online service providers. For a connection to be activated, and for communication with Facebook and Twitter to be established, you must firstly grant your approval – by clicking on the buttons.

If you are already logged into a social network of your choice, this is carried out without another window being opened. As this transfer occurs directly, we do not obtain any knowledge of the data transferred. What is transferred is the fact that you have launched the respective site. If you are simultaneously logged onto Facebook & Co., this information will be assigned to your social media account and will thus be connected with you.

The best way to obtain information on the further use and storage of your personal data by Facebook and Twitter, is to go directly to these social media companies.

Facebook: https://www.facebook.com/policy.php
Instagram: http://instagram.com/about/legal/privacy/
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Twitter: https://twitter.com/de/privacy
Vimeo: https://vimeo.com/privacy
YouTube: https://policies.google.com/privacy?hl=de&gl=de

It is likewise possible to block social plugins through your browser using add-ons.

Tracking and Cookies Technologies Used

Required tracking technologies: These technologies are necessary for the basic functions of this website, for example, saving your consent and language settings. Legal basis for processing is GDPR Art. 6 (1) lit f.
Functional cookies: These technologies enable the website to provide enhanced functionality. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these technologies then some or all of these services may not function properly. Legal basis for processing is GDPR Art. 6 (1) lit a.
Statistics cookies: These technologies record statistical information about your visit in order to optimize website performance based on your anonymized user behavior. Legal basis for processing is GDPR Art. 6 (1) lit a.
Marketing cookies: These technologies help personalize the user experience on our website. We collect anonymized information to gather audience insights and analyze user profiles and interests as a basis for creating target groups for advertisement on third-party pages. Legal basis for processing is GDPR Art. 6 (1) lit a.